Apple Launches New Site for EU Users to Request Data Records

Apple launched a privacy site where its in the European
Union will be able to download the information and data that the technology
company has about them in association with their ID (identifier). This site
should extend its capabilities to users in the United States later as well.

Both Facebook and Google have already implemented similar
tools.

In the case of Apple, the portal will provide information
that includes the person’s activity in the App Store, iTunes Store, iBooks
Store, and Apple Music, as well as Apple’s online store and its retail stores. Their
history may also be requested at the AppleCare support center and other data
such as iCloud bookmarks, calendar entries, reminders, photos, and other
documents.

To access the information, you will need to log in to the
new portal with your Apple ID account.

At the moment, the site is only available for accounts based
in the European Union, in light of changes under the new General Data
Protection Regulations (RGPD) that will come into effect tomorrow in that
continent. It will change the way companies and public bodies collect, store
and use information from Europeans.

This is a process that began almost two years ago and means
that any organization -whatever its geographical location- that works with
European data will have to report in an “understandable” way how the
data that is requested and eliminate it from their servers when that mission is
fulfilled.

Apple indicated that its new privacy portal will be enabled
for the rest of the world in the coming months.

Apple is covered by the European Union’s General Data
Protection Regulations (GDRP), which will be binding from May 25. This week the
technology launched a site to compile, collect and modify the personal data it
has of its users, in favor of digital transparency.

The manufacturer of the iPhone joins Facebook, Google,
Whatsapp, Twitter and other technologies that have new services of apparent
horizontality with respect to data management, in compliance with the RGPD and
also in response to the scandal of Cambridge Analytica, which exploded earlier
this year.

Apple: All Apple Pay data, text messages and Facetime calls
are “fully encrypted”.

Apple defends the protection of privacy through its
encryption system. “When you pay at the supermarket with Apple Pay, send
an iMessage to a friend, or make a Facetime call, your data is fully encrypted.
The same goes for the personal information you store on your device,” the
company explains.

To help its customers verify the security of their data, the
company launched a new platform that lists all the information stored in an
account and allows customers to select the references they want to download.
The process can take up to seven days.

What does Apple know about its users?

Apple anticipates that copying data requested by users will
include details about app usage and activity information in spreadsheets and
other formats, as well as documents, photos and videos in their original
format, and calendars, contacts, bookmarks, and mail messages in a variety of
formats.

The technology also lists what the download will not include.
These so far includes a specific listing of purchases of apps, books, movies,
TV shows, or music, as well as a detailed history of transactions made in your
digital store.

Apple’s privacy portal allows you to correct data stored in
an account or delete the account and delete all associated data.

Messages from the iMessage platform will not appear either,
as Apple explains that these chats are encrypted and can only be accessed from
the devices. Transactions outside the App Store are also not recorded.

Apple’s new privacy page allows you to correct the data that
Apple technology handles, deactivate the account or permanently delete it,
which also presents the possibility of deleting all data associated with it.

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